The Rise of double meanings and Risqué Advertising.

Back then, I was having some trouble working with my device. Airtel, Warid and I have some history. I used to give them quite a lot of trouble with the customer support. But this is different. I once sent a request to client support. There was a problem with my device or sim card. The device was 'seeing' my phone as though I was in a foreign country (roaming). When I requested assistance from support, the person on the the side simply said. 

Please Remove and Re-insert. 

One of my followers or Airtel Support followers (people who can see our conversation), replied with quite a lot of laughter and humor. Apparently he had interpreted the conversation and taken it out of proportion to the point of some innuendo. 

This kind of thinking does not come from the Telcos...this is much too risky for global players but it is often used when for example you wish to have conversations regarding adult matters in the presence of Children. You can find similar uses of language when you tune in to local radio at say about 3AM. 

But this got me thinking. Do we have a universal acceptance for at-the-edge advertising?

Example 1

I am asking because another major player recently decided to have an ad campaign dubbed-Threesome! Probably some calling things that could let you have three way conversations with people on the same network and at a low cost. 

Example 2 

A local retirement and social security service provider has decided to create a program called 'friends with benefits'. The first time I heard this term was way back in 2000 while in the U.S. we were 'working' with some young people (was sent to us for community service). He casually mentioned the term 'benefits' in reference to an agreement between two young people that allows them to 'enjoy' the additional opportunities that they may accrue out of a relationship (I use my words with caution). 

Example 3 

There is another provider that has created a service that allows users to have access to social media during weekdays for the services are least costly. They are calling it WTF. That fine for Wednesday, Thursday and Friday but unacceptable when you do a search for new emerging terms often used on social media. So imagine my shock when I found a post on twitter where I had thanked the provider for WTF! 

Other casualties can be found in Charles Dicken's book but you have to read it all to know what I am talking about.